Context-aware, empathy-driven CTA system for 24Help.org. Test all 11 CTA types across 4 emotional contexts.
Always shown first. The gateway CTA — everything else follows after this.
Shown after email is captured. Deadline reminders by text.
Income-aware: NEVER shown to SSI recipients. Requires email first.
Shown after significant value delivered (3+ screens or 3+ minutes).
Auto-triggered for age 65+ or SSDI 2+ years. Links to askchapter.org.
Dr. Ed's daily live Q&A channel.
Join the community for daily tips and support.
Social sharing with text, email, Facebook, and copy link options.
"Add a family member you want to help" — for caregivers and advocates.
"Know someone who needs help?" — word-of-mouth growth.
"Policies change. We'll let you know." — retention and re-engagement.